Monday, 22 May 2017
people just do nothing link
Criteria 2/3 - Applying research techniques/ presenting
https://www.youtube.com/watch?v=b6iTgQcboao&feature=youtu.be
Monday, 24 April 2017
Research on People Just Do Nothing
Criteria 1/2 - Apply Research Techniques and Methods
Research on “People Just Do Nothing”
Research on “People Just Do Nothing”
A surprising amount of TV shows that were made into movies were actually for kids, according to this Wikipedia article:
Many TV shows that became movies are now hugely popular franchises as they have benefited from the wider audience that cinema brings
Take Batman for example. It was adapted from comics into a TV show, then into movies, then back into a kids TV show, then into a grittier movie with much more realism, and remains relevant even after all the years of its existence.
According to the list at
The Inbetweeners movie sold £45 million in the UK box office, making it the 22nd highest earning film in the UK since 1989. This is important because the two movies not only share a similar target audience, but they also were both adapted from a TV series into a movie.
The Inbetweeners Movie was very succesful, as could be People Just Do Nothing.
Research types
Movies, books and games often use these direct quotes to show the audience an opinion of a source they can trust. If you saw a horror movie trailer that didn't look interesting, and then saw a quote from your favourite news outlet or blogger saying "This is the greatest film of all time.", why wouldn't you want to watch it?
Secondary research isn’t always trustworthy, but it is often data that cannot be easily obtained any other way. For example, Asda might have found out that 7 million plastic bags were used last year. If a friend tells you he saw 14 cars in an area around a certain time, that's secondary research. Your friend however might be motivated to lie however, which is why secondary research is not always trustworthy.
People Just Do Nothing Market Research
This graph shows the average viewing time for BBC3, the host of People Just Do Nothing, as well as E4, our comparison point for making a TV comedy for teens as they host The Inbetweeners.
Also shown is BBC2 and Sky1, both major competitors to each other.
The graph demonstrates some viability to the movie. Based on the viewing time alone, you could assume that BBC3's programs could not capture their target audience's attention for long enough - at 18 minutes on average - to make a movie viable. However, E4 hosts the Inbetweeners, and their average viewing time is only 4 minutes longer. Since E4 had incredible success with their comedy "The Inbetweeners", it's clear that making TV into a movie makes sense.
This research is secondary, but we have good reason to believe it is telling the truth as it comes from a company that collects research exclusively, and is the trusted figure of the industry.
When is the best time to release the movie?
In December of 2015, the viewers of BBC3 watched the channel for an average of 20 minutes when they tuned in. In June, viewers tuned in for an average of 19 minutes, showing little or no correlation between summer/ winter and viewing time. In fact, the average viewing time does not change much at all in the year of 2015.
The lowest the channel has dropped is to 17 minutes in September, dropping a whole 2 minutes from the month before. My theory on this is that since BBC 3 target a younger audience, many people are on holiday - The summer holidays end in September.
For this reason, I think the best time for the movie to be released is around August. The audience is clearly influenced by the summer holidays, and while the average viewing time may drop towards the end of the summer holidays, the viewers are still watching towards the start, and with so much free time, the movie will most likely get more viewers.
Research types
Research is important and comes in many forms. Some are easier to work with, some are easy to trust and some are just wrong.
The main types of data:
- Quantitative
- Qualitative
- Primary research
- Secondary research
Quantitative
What it means:
Quantitative means that the research is numerical. It could be a graph showing that person one has 3 t-shirts, and another has 4. It could be an averaging of several numbers, or it could be raw data in a table. It can fit into a graph, pie chart or table for analysis. The use of quantitative data is important as it is factual, and objective. It might be subjective that some people like People Just Do Nothing, but it is objective that an amount, e.g 1000 people liked it when it was surveyed.
What it’s good for:
Quantitative results are great for comparing one quantity to another similar. One movie at the box office could have grossed 1 million. This might sound huge, but without comparison, we don’t really know. By comparison, one film could have made just £5,000, making the 1 million huge. Another film might have made 6 million, making the film sound relatively smaller. The average gross for a film at the box office made in the same month however could be £100,000, which would make the film very successful.
Quantitative research is great for presenting the idea of "People Just Do Nothing" as a movie, because it is easy to understand and can give objective persuasion to your audience. It might be your opinion that it would sell well at the box office, but a graph showing that The Inbetweeners Movie earned $88 million USD in total at the box office is a fact that The BBC can't ignore.
Quantitative data is much less subject to bias. You might have heard people on TV adverts say things like "9 out of 10 doctors recommend this" This might be 10 doctors opinion, but it is quantified in such a way that it can be represented numerically, making it factual (although if it does not say anywhere "doctors chosen at random" then you cannot be sure it is not subject to bias).
Quantitative research is great for presenting the idea of "People Just Do Nothing" as a movie, because it is easy to understand and can give objective persuasion to your audience. It might be your opinion that it would sell well at the box office, but a graph showing that The Inbetweeners Movie earned $88 million USD in total at the box office is a fact that The BBC can't ignore.
Qualitative
What it means:
Qualitative data is data that is not put into numbers, instead being in words. If somebody were to read this document to find out about the different types of data, the data would be quantitative, rather than qualitative. Somebody talking about research is quantitative. If this document were instead a graph, with numerical evidence on why quantitative data is much more useful and popular than qualitative data, then the information would be qualitative. If I talked about why the figures matter and explained why certain numbers correlate, the document would both be quantitative and qualitative. The biggest underlying difference between the two documents would be the lack of subjective and opinionated statements made in numerical, qualitative data. Qualitative research is research that cannot be quantified. It won't fit on a graph, but it can still be useful in many situations. Qualitative research is research into the qualities something has. You might see on a DVD, or on the front of a book, a trailer, or a poster a direct quote from a trusted source.
What it’s good for:
Qualitative data is subject to opinion. While research could be objective and no longer subject to opinions, it wouldn’t tell you much. Qualitative data is good for sharing opinions with data. A graph about car sales makes a lot more sense when an engineer or a car salesman gives context to it. Qualitative data in the wrong hands can be harmful – data can be spun to show a completely different side of the story. The media can use this, for example. 10,000 kids could have been kidnapped in ten years. That might sound like a terrifying statistic, but the media could be hiding that only 6 of these kidnappings happened in the country. The reason statistics like these are hidden could be for multiple reasons, like intentionally covering it up to sensationalize and grab the attention of audiences, or statistics could have not been well researched enough.
Movies, books and games often use these direct quotes to show the audience an opinion of a source they can trust. If you saw a horror movie trailer that didn't look interesting, and then saw a quote from your favourite news outlet or blogger saying "This is the greatest film of all time.", why wouldn't you want to watch it?
Qualitative research is important because it fills in the blanks where quantitative data doesn't. Quantitative data might tell you that 1000 people love the show, but qualitative data will tell you why.
In the case of People Just Do Nothing, we could research into what fans think makes the show so great. By doing this we could adjust the film accordingly, and research into how we could expand the films audience.
Audience research
Audience research is any collection or finding of data on the audience of the brand you are looking at. You might leave a survey on a website, you could go and ask people on the street, or you could analyse the habits of people that use the brand.
In the case of People Just Do Nothing, you might leave a survey on the BBC 3 website asking people if they watch any other TV shows, or spend a lot of time online, or if they go to the cinema often, what kind of movies, etc.
Market research
Market research is especially important, because if the market shows that what you're trying to do failed miserably, and you don't adjust accordingly, you are doomed to fail. If another TV show tried this but advertised only online, rather than on TV where the audience is, that's a mistake you can learn from. Learning from similar previous mistakes is the purpose of market research. On the other hand, if there is no existing market for TV shows being made into movies, the movie is less viable and its success is much less predictable.
Production research
Resarch on the production - location scouting, budget calculation, target audience of the production, and BBFC classification.
In the case of People Just Do Nothing, we could research into what fans think makes the show so great. By doing this we could adjust the film accordingly, and research into how we could expand the films audience.
Audience research
Audience research is any collection or finding of data on the audience of the brand you are looking at. You might leave a survey on a website, you could go and ask people on the street, or you could analyse the habits of people that use the brand.
In the case of People Just Do Nothing, you might leave a survey on the BBC 3 website asking people if they watch any other TV shows, or spend a lot of time online, or if they go to the cinema often, what kind of movies, etc.
Market research
Market research is especially important, because if the market shows that what you're trying to do failed miserably, and you don't adjust accordingly, you are doomed to fail. If another TV show tried this but advertised only online, rather than on TV where the audience is, that's a mistake you can learn from. Learning from similar previous mistakes is the purpose of market research. On the other hand, if there is no existing market for TV shows being made into movies, the movie is less viable and its success is much less predictable.
Production research
Resarch on the production - location scouting, budget calculation, target audience of the production, and BBFC classification.
Primary
What it means:
Primary research is research collected first hand. That means research you have collected from your own experimentation or observation. You might notice that 10 in 100 cars that cross a motorway in Birmingham and white, or you might discover that most cars CO2 emissions average way above what they should be for the environment.
What it’s good for:
Primary research is incredibly trustworthy as you can much more directly control and minimize the potential of human error.
It won't lie to you, because it came from you. Another example would be watching to see how many cars pass a certain area in a certain amount of time. This data can still be inaccurate still however due to human error.
It won't lie to you, because it came from you. Another example would be watching to see how many cars pass a certain area in a certain amount of time. This data can still be inaccurate still however due to human error.
Secondary
What it means:
Secondary research is research that you've found rather than recorded. It is research acquired from a third party – Apple sold 6 million iPhones for example.
What it’s good for:
Secondary research isn’t always trustworthy, but it is often data that cannot be easily obtained any other way. For example, Asda might have found out that 7 million plastic bags were used last year. If a friend tells you he saw 14 cars in an area around a certain time, that's secondary research. Your friend however might be motivated to lie however, which is why secondary research is not always trustworthy.
People Just Do Nothing Market Research
This graph shows the average viewing time for BBC3, the host of People Just Do Nothing, as well as E4, our comparison point for making a TV comedy for teens as they host The Inbetweeners.
Also shown is BBC2 and Sky1, both major competitors to each other.
The graph demonstrates some viability to the movie. Based on the viewing time alone, you could assume that BBC3's programs could not capture their target audience's attention for long enough - at 18 minutes on average - to make a movie viable. However, E4 hosts the Inbetweeners, and their average viewing time is only 4 minutes longer. Since E4 had incredible success with their comedy "The Inbetweeners", it's clear that making TV into a movie makes sense.
This research is secondary, but we have good reason to believe it is telling the truth as it comes from a company that collects research exclusively, and is the trusted figure of the industry.
When is the best time to release the movie?
In December of 2015, the viewers of BBC3 watched the channel for an average of 20 minutes when they tuned in. In June, viewers tuned in for an average of 19 minutes, showing little or no correlation between summer/ winter and viewing time. In fact, the average viewing time does not change much at all in the year of 2015.
The lowest the channel has dropped is to 17 minutes in September, dropping a whole 2 minutes from the month before. My theory on this is that since BBC 3 target a younger audience, many people are on holiday - The summer holidays end in September.
For this reason, I think the best time for the movie to be released is around August. The audience is clearly influenced by the summer holidays, and while the average viewing time may drop towards the end of the summer holidays, the viewers are still watching towards the start, and with so much free time, the movie will most likely get more viewers.
Bibliography
Friday, 10 February 2017
Life on Mars Essay
Textual Analysis of Life on Mars
Life on Mars is an episodic TV police drama in which a
gritty, conventional policeman from modern day finds himself in a police unit
from the 70’s. Stuck in a strange, alternate reality, Sam Tyler confronts
common themes of the time head on such as racism, sexism, homophobia and police
brutality.
The TV show Life on Mars functions as an excellent
representation of Manchester in the 70’s. While drama is sensationalised for
the sake of television, based on the reviews of sites like IMDb and Metacric,
the show creates a somewhat accurate representation of the 70’s.
In the show, rarely does an episode go by in which there
isn’t a single cultural reference. The show cleverly targets itself at people
who lived through or appreciate 70’s culture. It often plays on nostalgic
feelings by referencing pop culture like David Bowie, of which the show gets
its title from – “Life on Mars”, a song written and released on an LP in 1971,
later to be released as a single in 1973, the same year as the TV show is set,
becoming an odd song that would become
iconic for Bowie.
Later a spin off series was created, which served as a
sequel to Life on Mars, set ten years later under the name Ashes to Ashes,
featuring a new main character with a similar cast. Ashes to Ashes (Bowie song)
was also released in 1980.
Often the show uses music as material to create nostalgia –
relying on bands that hit the height of their fame in the 70’s – Bowie, Blue
Oyster Cult, and The Who for example.
One way we can tell that nostalgia is important for the
series is in the success of its US spin off with the same name. The US edition
was set in New York, and while it was praised for its depiction of the 70’s, it
didn’t do well with critics and was not renewed for a second season. One reason
for this might be the values that the British people hold. Tradition generally
important to us, and because of this we value events of the past, which gives
us nostalgia, whereas in America, a country with a shorter history might not
value history so much.
Life on Mars is an interesting depiction of history because
it doesn’t lie to us. Another TV series might choose to avoid depictions of
racism, sexism, homophobia and other sensitive materials, but by choosing to
represent them in such a realistic way is a unique creative choice.
The show however still seems to attract left winged viewers
through its clever use of grounding. The main character Sam Tyler is often used
as a counterpoint to Gene Hunts various bigoted opinions and actions. For
example Sam might stop Gene from beating up a potentially innocent man. Often
this can be incorporated into the story. When crime gets personal, it’s clear
that Sam will let Gene off his metaphorical leash. Not only that, most of the
narratives cause conflict between Sam and Gene’s opposing strategies for good
policing.
The typical demographic for the show would be working class
people – maybe around 35-55. Not necessarily living in the 70’s but growing up,
these people will be encountering the aftermath of the 70’s and some of the
themes it brought with it, therefore 35 year olds may still experience some
nostalgia from the show, particularly music.
yougov
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